Growth
Every channel, judged against the same goal.
Growth reads your ad accounts, runs recurring content programs and keeps a queue of posts you approve exactly. Every page, email, post and ad starts from the same plan in the same voice.
How it works
- 1
Connect your ad accounts
Meta Ads and TikTok for Business connect read-only, scoped to the accounts you choose for the workspace.
- 2
Ask a growth question
A Growth conversation investigates performance and saves its report as a versioned analysis.
- 3
Run a content program
Set the audience, offer, topics, cadence and destinations. Each occurrence produces a video for review.
- 4
Approve and learn
Approve each exact post, then accept the lessons that should shape the next brief.
Ads
Ad performance, read honestly
Growth reads your Meta and TikTok accounts through their official servers, with no write or spend tools at all. Numbers come back the way the provider reports them.
- Spend, impressions, clicks, CTR, CPC, CPM and conversions
- The last 7, 30 or 90 complete days against the period before
- Missing values show as unavailable, never as zero
Content programs
Content that runs on a cadence
A program sets who it is for, what it offers, the topics it rotates through and where it goes. Each scheduled occurrence creates a video run, pinned to that program’s version.
- Audience, offer, objective, topics, cadence and destinations
- Production pauses after three unreviewed runs
- Pausing or changing a program stops new spend
Approval and learning
Every post approved exactly
A post is approved as one exact thing: the render, the caption, the account, the settings and the time. Lessons from what performed are proposed separately, and only the ones you accept shape later briefs.
- Approval pins the exact render and caption
- Lessons are proposed, then accepted or rejected
- Rejected lessons never reach a brief
Where it stops for you
Runs on its own
- Reads ad performance and investigates changes
- Saves growth reports as versioned analyses
- Produces each content-program occurrence for review
- Proposes lessons from what performed
Waits for you
- Every post, as one exact approval
- Accepting a lesson into future briefs
- Any budget or campaign change, which you make in the ad platform
What it works with
Reads
- Meta Ads
- TikTok for Business
- Company voice
- Launch plans
- Business metrics
Produces
- Growth reports
- Content programs
- Video runs
- Approved posts
- Accepted lessons
Where founders use it
Why did ROAS drop?
Ask in a Growth conversation. It compares the periods, reads the campaigns and saves what it found.
A weekly content habit
Set a program once and review one video a week instead of starting from a blank page.
A launch across channels
The Initiative plans the posts and the ads alongside the product, in one voice.
How it compares with a social scheduler
In the Tablebird launch
One launch, told the same way everywhere.
The website page, the email to existing customers, the social posts and the ads come from the same plan in the same voice, and go out the day the product does.
Follow the whole launchWhat people ask
- Which ad platforms connect?
- Meta Ads and TikTok for Business, through their official servers, read-only.
- Which social platforms are supported?
- Instagram and TikTok are the publication destinations for content programs.
- How does it decide what worked?
- It compares posts over seven days with strict rules, and will not call a post strong or weak without enough comparable posts.
- Where do the videos come from?
- Each program occurrence creates a Video run, reviewed in Video Studio before it can be posted.
How it connects to the rest of the company
Every capability reads the same Library and reports into the same Initiatives.
Early access · macOS
Run your next launch from one conversation.
We’re onboarding a few founders and small teams each week, one at a time, starting with the launch you’re planning next.
We email you once, when your seat is ready.